Nature Vision is well known for its AquaVu line of under water cameras. The company continues to grow though and diversify its product offerings to the fisherman. In January of this year Nature Vision announced purchase of Castaic Softbaits. A leader in the hot Swimbait craze for big bass fishing. Below is an excerpt from a press release this month regarding the companies latest acquisition.




Brainerd, MN, May 5, 2008 - Nature Vision Inc., (NASDAQ: NRVN), innovators of Aqua-Vu underwater video cameras today announced the acquisition of certain assets of Marcum Technologies, Inc. (MarCum). A manufacturer and distributor of electronic sonar and underwater camera devices, the Anoka, Minnesota based company has built a loyal base of customers, particularly within the ice fishing market. Among insiders in this segment of the industry, MarCum has become recognized as the clear performance leader in flasher sonar technology.